kelsieleung

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	<title>kelsieleung</title>
	<link>https://kelsieleung.com</link>
	<description>kelsieleung</description>
	<pubDate>Mon, 16 May 2022 17:48:33 +0000</pubDate>
	<generator>https://kelsieleung.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Homepage</title>
				
		<link>https://kelsieleung.com/Homepage</link>

		<pubDate>Mon, 16 May 2022 17:35:55 +0000</pubDate>

		<dc:creator>kelsieleung</dc:creator>

		<guid isPermaLink="true">https://kelsieleung.com/Homepage</guid>

		<description>Hi there, I’m Kelsie!&#38;nbsp;
	
— a multidisplinary designer focusing in brand identities and product design. Through solving everyday problems with design, I aspire to create meaningful experiences while also leaving lasting impressions.

 
Check out my work! ︎︎︎</description>
		
	</item>
		
		
	<item>
		<title>About</title>
				
		<link>https://kelsieleung.com/About</link>

		<pubDate>Mon, 16 May 2022 17:35:55 +0000</pubDate>

		<dc:creator>kelsieleung</dc:creator>

		<guid isPermaLink="true">https://kelsieleung.com/About</guid>

		<description>
	It’s nice to meet you! I’m Kelsie Leung.
︎


I’m a GTA-based multidisplinary designer interested in product design and brand identities. Recently, I graduated from the York/Sheridan (YSDN) Program and looking for new opportunities to share my passion for solving everyday problems through human-centered designs while also creating unique visual identities.&#38;nbsp;With a personality trait of an INFP-T, I value the importance of empathy and authenticity throughout all aspects of my life. I’m an open-minded person, always asking questions and willing to learn! 
When I’m not designing, you can find me indulging in other forms of creative fields such as fashion, music, and film photography. Currently, I am binging Studio Ghibli films and unsolved mysteries!
Thank you so much for stopping by to view my projects!&#38;nbsp;I’m always open to creating with others. Please feel free to get in touch with me! 
View my Resume&#38;nbsp;


Contact me&#38;nbsp;
Email

Linkedin

</description>
		
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	<item>
		<title>Bloom Campaign</title>
				
		<link>https://kelsieleung.com/Bloom-Campaign</link>

		<pubDate>Mon, 16 May 2022 17:48:33 +0000</pubDate>

		<dc:creator>kelsieleung</dc:creator>

		<guid isPermaLink="true">https://kelsieleung.com/Bloom-Campaign</guid>

		<description>
	
Bloom Campaign
Brand Identity, Communication Design, Research Study
Duration︎︎︎ January - April 2022

Tools︎︎︎ Illustrator, Photoshop


	Project Overview

To design a branding campaign to encourage young women to learn about their contraceptive health and resources.&#38;nbsp;
The Problem
There lacks a general education on women’s health, especially with the topic of contraception. This stems from cultural and social factors that has influenced the way we view women’s bodies and placed a stigma placed towards their health and resources avaliable to them.

The Solution&#38;nbsp;︎︎︎

Bloom is a branding campaign that eduates young women about the contraceptive resources available to them and encourages them to make informed decisions about their health.
&#60;img width="1620" height="1002" width_o="1620" height_o="1002" data-src="https://freight.cargo.site/t/original/i/6b29edfa5a331b4fdf2e882802385efbd1e5e8ea4d2d05855825a0d7e2dbd351/Screen-Shot-2022-06-21-at-12.11.31-PM.png" data-mid="146011985" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/6b29edfa5a331b4fdf2e882802385efbd1e5e8ea4d2d05855825a0d7e2dbd351/Screen-Shot-2022-06-21-at-12.11.31-PM.png" /&#62;


Phase 01: Research&#38;nbsp;︎︎︎

Identifying the design problem and conducting research on existing materials.&#38;nbsp;

	Research Study
	 Throughout history, there has been a stigma placed towards women’s health and made topics such as contraception hard to discuss freely in society. By conducting a research study, I wanted to explore social and cultural factors that have affected the perception of women’s health and break down barriers to the stigmatization of women’s health education. A literature report was then done to dissect the primary research done on how the public views the contraceptive pill. 


	Research Plan
	Reoccuring factors from the literature report became themes that were used to conduct secondary research with recruited participants. This consisted of a Google survey and interviews on Zoom conducted with selected participants. Data was recorded through note-taking on a password device and with informed ongoing consent from participants.For the target participants of the study, I had a specific audience of young women aged 18-24. I chose this age range as the focus group as I wanted to specifically study how young women perceived the pillView Full Research Study Report

 
Overview of Research


Phase 02: Visual Identity︎︎︎ 
Developing a visual identity that is coheret and represents the brand’s message.

	Logo and Tagline
	“Bloom” was chosen to represent this branding campaign as flowers have long been connected with femininity. They mirror feminine biology and growth of reproduction. Bloom builds on this association and seeks to encourage young women to flourish and develop a sense of self-confidence in their bodies.
&#60;img width="1384" height="772" width_o="1384" height_o="772" data-src="https://freight.cargo.site/t/original/i/1c72cb04c566ec6e8619da1b13f6a3177a55244ef4c8a4f58e64f6addec70156/Screen-Shot-2022-06-21-at-2.16.07-PM.png" data-mid="146021925" border="0"  src="https://freight.cargo.site/w/1000/i/1c72cb04c566ec6e8619da1b13f6a3177a55244ef4c8a4f58e64f6addec70156/Screen-Shot-2022-06-21-at-2.16.07-PM.png" /&#62;

	Visual Elements
	Flowers are a main visual point that is used reflect the brand name and message. Simple abstract icons are used to create imagery that attracts the youthful and nostalgic audience.


&#60;img width="484" height="622" width_o="484" height_o="622" data-src="https://freight.cargo.site/t/original/i/9ad2a54dc79501c845d9ce9d81fcc1bee2f88f9e8b049cbdbb8b097fee857ff8/Screen-Shot-2022-06-21-at-2.24.04-PM.png" data-mid="146022496" border="0"  src="https://freight.cargo.site/w/484/i/9ad2a54dc79501c845d9ce9d81fcc1bee2f88f9e8b049cbdbb8b097fee857ff8/Screen-Shot-2022-06-21-at-2.24.04-PM.png" /&#62;
&#60;img width="4281" height="4269" width_o="4281" height_o="4269" data-src="https://freight.cargo.site/t/original/i/57c31020371f4965b7fda9309b539119b193f120fc24f4f1bcfb95253eb3ac22/illustrations.png" data-mid="146023488" border="0"  src="https://freight.cargo.site/w/1000/i/57c31020371f4965b7fda9309b539119b193f120fc24f4f1bcfb95253eb3ac22/illustrations.png" /&#62;


Brand Guidelines
&#60;img width="1520" height="750" width_o="1520" height_o="750" data-src="https://freight.cargo.site/t/original/i/7a75d3cddf7b77ce54f22f00eea3d81de9efe373047a48b265130852613b4f3c/bloom_guidelines.png" data-mid="146858514" border="0"  src="https://freight.cargo.site/w/1000/i/7a75d3cddf7b77ce54f22f00eea3d81de9efe373047a48b265130852613b4f3c/bloom_guidelines.png" /&#62;


	Phase 03: Branding Campaign ︎︎︎
Applying visual elements to the branding campaign consistently across print and digital platforms.


Posters
	
	Posters are designed to promote the importance of contraceptive methods and Bloom’s Instagram account as the primary tool for simplified information.


&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/43786446828bc3b503151271cc8eb7a12fdabc0fb557d94a1cd11c3835f5d90d/bloom_posters.png" data-mid="145245023" border="0"  src="https://freight.cargo.site/w/1000/i/43786446828bc3b503151271cc8eb7a12fdabc0fb557d94a1cd11c3835f5d90d/bloom_posters.png" /&#62;


	Social Media
	Bloom uses Instagram as the primary platform for users to get more detailed information on contraceptives and other health resources. It was chosen due to the younger demographic target audience, who typically spend more time on their phones and social media. The accessibility of Instagram allows users to be exposed to information on a daily basis. Bloom’s feed is simple and summarized, making medical information more digestible for users who may not have the time to research on their own time.


&#60;img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/d2f06869842947944589aa1cbd0e70d50bed7a9642e2bd875e1153b4c61e202c/bloom_igmockup.jpg" data-mid="146023796" border="0"  src="https://freight.cargo.site/w/1000/i/d2f06869842947944589aa1cbd0e70d50bed7a9642e2bd875e1153b4c61e202c/bloom_igmockup.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9259440b9ba2be4b01aa3c11d7c2be78934716a7ebc54ac597d771c9ba96fec7/contraceptive-methods.jpg" data-mid="146023719" border="0"  src="https://freight.cargo.site/w/1000/i/9259440b9ba2be4b01aa3c11d7c2be78934716a7ebc54ac597d771c9ba96fec7/contraceptive-methods.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/99cfef6e0ca50c0e76cbc5e425af20d9015d0f25454cec9b9fd1fe6b50c17e8f/the-iud.jpg" data-mid="146023730" border="0"  src="https://freight.cargo.site/w/1000/i/99cfef6e0ca50c0e76cbc5e425af20d9015d0f25454cec9b9fd1fe6b50c17e8f/the-iud.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cdb0dcdc946ccaf1886c280cb9f473d75523bf6f7d08c622c8f50cf66803699b/birth-control.jpg" data-mid="146023738" border="0"  src="https://freight.cargo.site/w/1000/i/cdb0dcdc946ccaf1886c280cb9f473d75523bf6f7d08c622c8f50cf66803699b/birth-control.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d5a011efa9fea6c8ca7c77cd74bf116adc052404d5b52f363a6d178b92dc5b86/condoms-2.jpg" data-mid="146023713" border="0"  src="https://freight.cargo.site/w/1000/i/d5a011efa9fea6c8ca7c77cd74bf116adc052404d5b52f363a6d178b92dc5b86/condoms-2.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2d1a01816b5a4fe17444539dfb5e7ca481fdb86890f022b5307191ada90e3b43/the-patch.jpg" data-mid="146023736" border="0"  src="https://freight.cargo.site/w/1000/i/2d1a01816b5a4fe17444539dfb5e7ca481fdb86890f022b5307191ada90e3b43/the-patch.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0dcf603a0eb6126b7ecf0831a05666a889a9d4a65ade52a309d5f1f62c5bfcae/condoms-1.jpg" data-mid="146023709" border="0"  src="https://freight.cargo.site/w/1000/i/0dcf603a0eb6126b7ecf0831a05666a889a9d4a65ade52a309d5f1f62c5bfcae/condoms-1.jpg" /&#62;


	Promotional Event
	A partnered FROSH stand event will be held on post-secondary campuses for Bloom to promote the brand to new and returning students. This event will consist of brand ambassadors who will hand out promotional wearables, items and provide a community for students to learn about the resources available to them.
 

&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/35d87667a5ce1d3a379b27cfc76c40d30ecb90c7a4fd0ac1155f1d91489c1957/bloom_eventposter.png" data-mid="142768129" border="0"  src="https://freight.cargo.site/w/1000/i/35d87667a5ce1d3a379b27cfc76c40d30ecb90c7a4fd0ac1155f1d91489c1957/bloom_eventposter.png" /&#62;


	Promotional Items


	Wearable products are designed to be handed out to students passing by the FROSH stands. The products promote the message of intimacy and the importance of staying informed of the contraceptive methods avaliable to them.Condoms are a inclusive product that can be handed out to all students, encouraging the use of contraceptives. Condoms are typically marketed as a male product. With bloom’s visuals, they are used to attract the female audiences, with floral based visuals. This serves as method of encouraging woman to take control of their contraceptive health.


&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0bc7dc0d57724f7b71776d8cfab89d39bff87f21ce9a6079f1a024442dc7fdf7/bloom_tshirt_good.png" data-mid="146018414" border="0"  src="https://freight.cargo.site/w/1000/i/0bc7dc0d57724f7b71776d8cfab89d39bff87f21ce9a6079f1a024442dc7fdf7/bloom_tshirt_good.png" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a768a04d686bd5205af878b1341541539977ff0a2bd40c7fae4687c68d0cf25b/tshirt-back1.jpg" data-mid="146018430" border="0"  src="https://freight.cargo.site/w/1000/i/a768a04d686bd5205af878b1341541539977ff0a2bd40c7fae4687c68d0cf25b/tshirt-back1.jpg" /&#62;


&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/94521077d287b8e8abb44a2f472db199f84f2ac5bf7043760cb6a4ac3989b71b/totebag-4.jpg" data-mid="146018433" border="0"  src="https://freight.cargo.site/w/1000/i/94521077d287b8e8abb44a2f472db199f84f2ac5bf7043760cb6a4ac3989b71b/totebag-4.jpg" /&#62;
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&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9a245a8c9c15386ff700a29c06bd0713d97f49158aaf7b2041b99e7b42e8df7c/bloom_condoms-2.png" data-mid="146018613" border="0"  src="https://freight.cargo.site/w/1000/i/9a245a8c9c15386ff700a29c06bd0713d97f49158aaf7b2041b99e7b42e8df7c/bloom_condoms-2.png" /&#62;
</description>
		
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	<item>
		<title>Design TO Festival </title>
				
		<link>https://kelsieleung.com/Design-TO-Festival</link>

		<pubDate>Mon, 16 May 2022 17:35:54 +0000</pubDate>

		<dc:creator>kelsieleung</dc:creator>

		<guid isPermaLink="true">https://kelsieleung.com/Design-TO-Festival</guid>

		<description>
	
Design TO Festival&#38;nbsp;Identity Re-design, Communication Design
Duration &#38;nbsp; 
︎︎︎ September - December 2020Tools︎︎︎ Illustrator, Indesign, Photoshop


	Project Overview
The Toronto Design Festival is an annual event that celebrates design as a multidisciplinary form of thinking and making through 100+ events and exhibitions. The challenge is to redesign an visual identity for the festival and apply it consistently through both print and digital platforms. Deliverables should include English and French, giving equal treatment to both.&#38;nbsp;


The Redesign ︎︎︎Expressing the multidisciplinary mediums through the use of simplified icons and colours.&#38;nbsp;&#60;img width="2800" height="1867" width_o="2800" height_o="1867" data-src="https://freight.cargo.site/t/original/i/e0cfa5b52d4fac6a134f97019acc548af3bcbc009921d7e0ff9a36f8c9d32223/designto_posters.jpg" data-mid="145244249" border="0"  src="https://freight.cargo.site/w/1000/i/e0cfa5b52d4fac6a134f97019acc548af3bcbc009921d7e0ff9a36f8c9d32223/designto_posters.jpg" /&#62;

Phase 01: Festival Research&#38;nbsp;︎︎︎
To understand the company’s mission, values and previous visual systems.


	Initial Research
	Before designing, research was gathered to understand the company’s overall identity and message.&#38;nbsp;Initial Festival Exploration

+&#38;nbsp; It brings awareness to the importance of creativity, community, and experimentation.+ Target audience: Aged 18 to late 30s.+ Open-minded, willing to try new things and learn.+ Creative-spirited, values personal visual expression.+ Adventurous, willing to walk around the city to view exhibitions and installations .View Full Research


	Phase 02: Visual Identity&#38;nbsp;︎︎︎

Developing a visual identity that is easily recognizable while staying true to the company’s message.

&#60;img width="1440" height="856" width_o="1440" height_o="856" data-src="https://freight.cargo.site/t/original/i/e8d675b24e1355c63127810076dc41699ba9efbb03f4080c6247a288a149d76a/Screen-Shot-2022-05-21-at-3.15.52-PM.png" data-mid="143264088" border="0"  src="https://freight.cargo.site/w/1000/i/e8d675b24e1355c63127810076dc41699ba9efbb03f4080c6247a288a149d76a/Screen-Shot-2022-05-21-at-3.15.52-PM.png" /&#62;
	Visual Identity
	The blue color palette portrays a calm yet imaginative state in viewers. It is a timeless color and can be used across both print and digital platforms seamlessly. The colors and grid-like background takes inspiration from the anatomy of blueprint paper, which is mainly used as a basis for planning and designing big ideas. For many designers, having a vision and&#38;nbsp;executing a idea comes from a simple sketch. I wanted to emphasize this through the color palette and simple visual icons, which celebrate the different art forms at DesignTO.


Phase 03: Festival Materials&#38;nbsp;︎︎︎
Festival materials including a poster, booklet and e-ticket which will help visitors navigate the event.&#60;img width="4500" height="3500" width_o="4500" height_o="3500" data-src="https://freight.cargo.site/t/original/i/627b97fcb13d8aeb7a20caffb9b5abb2b941a8e2afaf9ebffbd86d6dbaa72d17/designto_outdoor_poster.jpg" data-mid="145242799" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/627b97fcb13d8aeb7a20caffb9b5abb2b941a8e2afaf9ebffbd86d6dbaa72d17/designto_outdoor_poster.jpg" /&#62;


	Festival Booklet
	Designed to help visitors navigate different exhibitions and events located across Toronto. Included with a timetable, event list and map. This could also serve as a souvenir for visitors to remember the event from.


&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8fbf8aded71711d6981b7993a6275ee8f45bde5892e454b9fc78b915471a22a4/frontback-booklet-mockup.png" data-mid="143135045" border="0"  src="https://freight.cargo.site/w/1000/i/8fbf8aded71711d6981b7993a6275ee8f45bde5892e454b9fc78b915471a22a4/frontback-booklet-mockup.png" /&#62;
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	E-Ticket
	Designed as a confirmation piece for events with a purchase of general admission. Follows the visual system shown through the large scale poster and printed booklet.


&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b204989ed8d3703fe194eac64d9c44434b788afe49260f114346504354c3117d/Free_iPhone_11_Pro_Mockup_3.png" data-mid="144096970" border="0"  src="https://freight.cargo.site/w/1000/i/b204989ed8d3703fe194eac64d9c44434b788afe49260f114346504354c3117d/Free_iPhone_11_Pro_Mockup_3.png" /&#62;
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fb761a0e317e491ade6cceb366cd27cf6672c806e5a28e451b53ff1ddf93230f/e-ticket-mockup2.png" data-mid="143265491" border="0"  src="https://freight.cargo.site/w/1000/i/fb761a0e317e491ade6cceb366cd27cf6672c806e5a28e451b53ff1ddf93230f/e-ticket-mockup2.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Kin</title>
				
		<link>https://kelsieleung.com/Kin</link>

		<pubDate>Mon, 16 May 2022 17:35:53 +0000</pubDate>

		<dc:creator>kelsieleung</dc:creator>

		<guid isPermaLink="true">https://kelsieleung.com/Kin</guid>

		<description>
	
Kin
UX/UI Design, Brand Identity&#38;nbsp;
Duration︎︎︎&#38;nbsp;January - April 2021

Role︎︎︎&#38;nbsp;Research, Visual Design and Prototyping&#38;nbsp;


Tools
︎︎︎ Figma, Illustrator
Team

︎︎︎&#38;nbsp;Sasha Shehryar, Meagan Malixi, Margaret Bi

	
	Project Overview
To create a tablet-based app to connect seniors living at a long-term care home with their family members. The app should enhance the everyday lives of these individuals and allow for easy navigation for both audiences.
The ProblemMany seniors in long-term care homes are finding it increasingly difficult to regularly communicate with their family and to motivate themselves to take care of their own wellbeing. With the current pandemic, it has made communication even harder for these individuals and placed a burden on family members to reach out more.


The Solution&#38;nbsp;︎︎︎Kin is a communication-based app that aims to improve senior mental health, communication and productivity.&#38;nbsp;


&#60;img width="973" height="735" width_o="973" height_o="735" data-src="https://freight.cargo.site/t/original/i/ed79f1599577ee6ed6b8705fd113651da1bf4ace445befa0e9a315189ddb8092/Mockup-5.jpg" data-mid="143439569" border="0" data-scale="71" src="https://freight.cargo.site/w/973/i/ed79f1599577ee6ed6b8705fd113651da1bf4ace445befa0e9a315189ddb8092/Mockup-5.jpg" /&#62;
	Phase 01: Research&#38;nbsp;︎︎︎
As a family-focus app, research was done to understand the larger audience.&#38;nbsp;


	Initial Research
	Due to the larger target audience,&#38;nbsp; an P.A.C.T Analysis was done to determine the needs and concerns of the primary and secondary audiences. A Benchmark Analysis was done to see what needed to be improved on within the market. The MOSCOW Method was done to determine the goals and intentions of our application. This allowed us to understand what concerns to focus on throughout the process of designing.&#38;nbsp;

	
	User Personas
	User personas were created to understand the different scenarios our senior and family members may encounter in their everyday lives. These were then applied to specific User Scenarios which helped us to focus on the features and interactions.&#38;nbsp;


&#60;img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/6eab4551f3d6b1e47a12a846217f1558f546024621aa688cc285aa862074e3cc/User-Persona-1.jpg" data-mid="144099849" border="0"  src="https://freight.cargo.site/w/1000/i/6eab4551f3d6b1e47a12a846217f1558f546024621aa688cc285aa862074e3cc/User-Persona-1.jpg" /&#62;
&#60;img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/16e3e7c54f4c496c2c3b252ce8331e9452283d11db231ea437b50973cbc3c1c6/User-Persona-2.jpg" data-mid="144099866" border="0"  src="https://freight.cargo.site/w/1000/i/16e3e7c54f4c496c2c3b252ce8331e9452283d11db231ea437b50973cbc3c1c6/User-Persona-2.jpg" /&#62;
&#60;img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/bb56f3bcb883517b5054e530cf8ddd3a62ae40bf1b941cad892d359fc8740db8/User-Persona-3.jpg" data-mid="144099868" border="0"  src="https://freight.cargo.site/w/1000/i/bb56f3bcb883517b5054e530cf8ddd3a62ae40bf1b941cad892d359fc8740db8/User-Persona-3.jpg" /&#62;
&#60;img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/efcc49af1bdf4048dfcda38700d484bf38213832b3d504b31c447a08d483e86d/User-Persona-4.jpg" data-mid="144099870" border="0"  src="https://freight.cargo.site/w/1000/i/efcc49af1bdf4048dfcda38700d484bf38213832b3d504b31c447a08d483e86d/User-Persona-4.jpg" /&#62;


	Phase 02: Wireframes ︎︎︎
Visualizing our user’s interactions through wireframes.&#38;nbsp;


	System Map&#38;nbsp;
	After creating user scenarios, these interactions were translated into different pages of the application. By creating a system map with each intended feature, it helped us to map out the entire application and refer back to it when designing initial wireframes.

&#60;img width="1524" height="1212" width_o="1524" height_o="1212" data-src="https://freight.cargo.site/t/original/i/808fe2ae3ff397e0949fcab183a1bcd60f1cd5a4d166c6f10630152313b64a5f/System-Map.png" data-mid="144101056" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/808fe2ae3ff397e0949fcab183a1bcd60f1cd5a4d166c6f10630152313b64a5f/System-Map.png" /&#62;


	Initial Wireframes
	We began building the initial wireframes of the interface and mapped out different features that needed to be considered through a family member user vs. a senior user.


&#60;img width="3053" height="3053" width_o="3053" height_o="3053" data-src="https://freight.cargo.site/t/original/i/74158896037b574f05ba4b8bfd9ea4ffb25a685eb639ab59d4571c127caf017c/Onboarding-rough.jpg" data-mid="144102125" border="0"  src="https://freight.cargo.site/w/1000/i/74158896037b574f05ba4b8bfd9ea4ffb25a685eb639ab59d4571c127caf017c/Onboarding-rough.jpg" /&#62;
&#60;img width="3053" height="3053" width_o="3053" height_o="3053" data-src="https://freight.cargo.site/t/original/i/35ca3a0b8f50ffa1e3c46dddf23ada233dba1c078cb2ce6033f31faa0ddb5893/Home-Page-and-Tutorial-Search.jpg" data-mid="144102122" border="0"  src="https://freight.cargo.site/w/1000/i/35ca3a0b8f50ffa1e3c46dddf23ada233dba1c078cb2ce6033f31faa0ddb5893/Home-Page-and-Tutorial-Search.jpg" /&#62;
&#60;img width="3053" height="3019" width_o="3053" height_o="3019" data-src="https://freight.cargo.site/t/original/i/3bf9484fa014a2cab4689a4624295d23d7d1e320a104aa7823d5f370ed5bdde0/Settings-rough.jpg" data-mid="144102126" border="0"  src="https://freight.cargo.site/w/1000/i/3bf9484fa014a2cab4689a4624295d23d7d1e320a104aa7823d5f370ed5bdde0/Settings-rough.jpg" /&#62;
&#60;img width="3053" height="3019" width_o="3053" height_o="3019" data-src="https://freight.cargo.site/t/original/i/0526b2ebe7604b8e4aceae4efb86e96853041aa8077b8f570092f3fab9251c48/Mood-Check-In-rough.jpg" data-mid="144102124" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/0526b2ebe7604b8e4aceae4efb86e96853041aa8077b8f570092f3fab9251c48/Mood-Check-In-rough.jpg" /&#62;
&#60;img width="3053" height="3019" width_o="3053" height_o="3019" data-src="https://freight.cargo.site/t/original/i/1db39e637564111aa01144dbf264c85a433e5ebebdb3e6c21c62dc5c462deda0/Video-Calling-and-Message.-roughjpg.jpg" data-mid="144102127" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/1db39e637564111aa01144dbf264c85a433e5ebebdb3e6c21c62dc5c462deda0/Video-Calling-and-Message.-roughjpg.jpg" /&#62;
&#60;img width="3053" height="3019" width_o="3053" height_o="3019" data-src="https://freight.cargo.site/t/original/i/0cd9343d868eb45289955eafccb716e9688e1d21653ba5b4cecce40b052054df/Games-rough.jpg" data-mid="144102121" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/0cd9343d868eb45289955eafccb716e9688e1d21653ba5b4cecce40b052054df/Games-rough.jpg" /&#62;
&#60;img width="3053" height="3019" width_o="3053" height_o="3019" data-src="https://freight.cargo.site/t/original/i/2fb3d681876030f52bad80afa961cc0bece8bc82ee2bea9d45d7d6ea9db1ddfe/Journal-and-Profile-Overview-rough.jpg" data-mid="144102123" border="0"  src="https://freight.cargo.site/w/1000/i/2fb3d681876030f52bad80afa961cc0bece8bc82ee2bea9d45d7d6ea9db1ddfe/Journal-and-Profile-Overview-rough.jpg" /&#62;


Phase 03: User Testing&#38;nbsp;︎︎︎Testing the app with potential users to study their behaviours and see if it has fulfilled it’s objectives.


	User Testing Plan
	We reached out to testers ranging from 14-70 years old, to consider both spectrums of our target audience. Before conducting user testing, we came up with a User-Test Plan with proposed scenarios and objectives. Testing was done through Zoom and in-person sessions with observations being recorded for further analysis. Post-testing questions were asked for additional feedback on the overall function and appeal of the app. After the interviews, we analyzed the results and applied the proposed changes based on our user’s feedback.

 
	Proposed Changes
	A majority of our feedback was on the complexity of the home navigation and adjusting text/buttons larger for the senior user.


&#60;img width="1209" height="1206" width_o="1209" height_o="1206" data-src="https://freight.cargo.site/t/original/i/f5f95b18c99559b8d7e3912d17e25d40b006798fee5f468af997622f9dcdb817/Onboarding-and-Sign-up.png" data-mid="144691618" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/f5f95b18c99559b8d7e3912d17e25d40b006798fee5f468af997622f9dcdb817/Onboarding-and-Sign-up.png" /&#62;
&#60;img width="1211" height="1201" width_o="1211" height_o="1201" data-src="https://freight.cargo.site/t/original/i/9ca3dc71223d1bfe4cc3c770768d655238ad8d5996d8c098122ea88c8bd8246b/Mood-Checkin.png" data-mid="144691565" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/9ca3dc71223d1bfe4cc3c770768d655238ad8d5996d8c098122ea88c8bd8246b/Mood-Checkin.png" /&#62;
&#60;img width="1201" height="1196" width_o="1201" height_o="1196" data-src="https://freight.cargo.site/t/original/i/bd70d5bca24ef7cbdb5f863e17efa7cd42fe3f8d38949125e04d7c40329286a5/Home-page-and-Tutorial.jpg" data-mid="144690985" border="0"  src="https://freight.cargo.site/w/1000/i/bd70d5bca24ef7cbdb5f863e17efa7cd42fe3f8d38949125e04d7c40329286a5/Home-page-and-Tutorial.jpg" /&#62;
&#60;img width="1210" height="1195" width_o="1210" height_o="1195" data-src="https://freight.cargo.site/t/original/i/22789cdc35f80c0ba505e5a55963d06ae2181bb7a8c2e5da7c90d1d39901cb93/Settings-and-Activity.jpg" data-mid="144691857" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/22789cdc35f80c0ba505e5a55963d06ae2181bb7a8c2e5da7c90d1d39901cb93/Settings-and-Activity.jpg" /&#62;
&#60;img width="1209" height="1190" width_o="1209" height_o="1190" data-src="https://freight.cargo.site/t/original/i/2a81fb61d4362394afc1daec5a9c4c484d6cd3139e243408921df740097f81df/Video-Call.jpg" data-mid="144691875" border="0"  src="https://freight.cargo.site/w/1000/i/2a81fb61d4362394afc1daec5a9c4c484d6cd3139e243408921df740097f81df/Video-Call.jpg" /&#62;
&#60;img width="1206" height="1198" width_o="1206" height_o="1198" data-src="https://freight.cargo.site/t/original/i/d6d5e07f92ac902eabff3544eb9fef82ac126d9e0a98429095ca98a018627be2/Games-.jpg" data-mid="144690796" border="0"  src="https://freight.cargo.site/w/1000/i/d6d5e07f92ac902eabff3544eb9fef82ac126d9e0a98429095ca98a018627be2/Games-.jpg" /&#62;
&#60;img width="1216" height="1201" width_o="1216" height_o="1201" data-src="https://freight.cargo.site/t/original/i/6cbb20391d01ee3b069c8ce38bcfee84d0c6583dbe3cab1829af2cc7108753e8/Journal.jpg" data-mid="144691018" border="0"  src="https://freight.cargo.site/w/1000/i/6cbb20391d01ee3b069c8ce38bcfee84d0c6583dbe3cab1829af2cc7108753e8/Journal.jpg" /&#62;

	Phase 04: Branding&#38;nbsp;︎︎︎
Designing a accessible visual identity and applying it to promotional content.&#38;nbsp; &#38;nbsp;&#38;nbsp;


	Style Guide
	Making sure that our visual design was accessible was crucial as we wanted to deliver an enjoyable experience for our senior audience. This meant that we had to consider color blindness and vision impairment conditions.The color scheme used throughout the application was carefully considered to be accessible for senior members with color blindness. Typography choices were made for clear legibility and contrast for our senior audience to easily read.
View Full Style Guide


	Promotional Website
	Our team designed a website as a platform for new users to learn more about Kin. Here, it informs the users of how each feature is used and how to download the app.&#38;nbsp;


	Phase 05: Kin App&#38;nbsp;︎︎︎A finalized app aimed to build better connections between senior and family members.&#38;nbsp;

	
	&#60;img width="922" height="1192" width_o="922" height_o="1192" data-src="https://freight.cargo.site/t/original/i/a08faab7a5dcb3b3fa14e207f9702af6847c5e95f80df526937ce0b293f992a7/onboarding.gif" data-mid="144697101" border="0" data-scale="70" src="https://freight.cargo.site/w/922/i/a08faab7a5dcb3b3fa14e207f9702af6847c5e95f80df526937ce0b293f992a7/onboarding.gif" /&#62;
Playing: A family user onboarding process.


Easily access a shared account with your senior and family members.

The onboarding is done through the family member who will create a shared account. Senior and family member profiles are provided with different features to optimize their user experience.

	&#60;img width="836" height="1086" width_o="836" height_o="1086" data-src="https://freight.cargo.site/t/original/i/05b422feb8bee697b8b5dfad3ab911f810b4d73e55de8be136fe42c99edf6be9/Family-Mood-Checkin.gif" data-mid="144697640" border="0" data-scale="67" src="https://freight.cargo.site/w/836/i/05b422feb8bee697b8b5dfad3ab911f810b4d73e55de8be136fe42c99edf6be9/Family-Mood-Checkin.gif" /&#62;
Playing: A family user mood check-in.


Check in on your senior&#38;nbsp; through daily mood overviews.
Family users are provided with the daily mood and plans of the senior member to feel more connected and involved in their lives.
Seniors report their daily mood and activities and can view suggestions from Kin and their family members to improve mental and physical wellbeing outside the app.&#38;nbsp;

View Senior Check-In Prototype

	&#60;img width="968" height="1296" width_o="968" height_o="1296" data-src="https://freight.cargo.site/t/original/i/d79b1c77a5fbfa0ebb7ce5e7656764cd02edef46d59e0bdb1aa808e21b6d5a95/mood-activities_familypov.gif" data-mid="145181133" border="0" data-scale="71" src="https://freight.cargo.site/w/968/i/d79b1c77a5fbfa0ebb7ce5e7656764cd02edef46d59e0bdb1aa808e21b6d5a95/mood-activities_familypov.gif" /&#62;
Playing: A family checking the senior’s user mood and activity&#38;nbsp;

	
Keep track of moods and activities.

Family users are provided with an in-depth overview of the senior’s mood over the week, month, and year. 
Seniors can edit their mood summaries and view all activity suggestions from family members.&#38;nbsp;View Senior Moods and Activity Prototype


	&#60;img width="920" height="1192" width_o="920" height_o="1192" data-src="https://freight.cargo.site/t/original/i/62841c2ad6c756d15f667ba538f58a463bc124f41944c09e73bc935c1b6c19ee/badges.gif" data-mid="144700944" border="0" data-scale="67" src="https://freight.cargo.site/w/920/i/62841c2ad6c756d15f667ba538f58a463bc124f41944c09e73bc935c1b6c19ee/badges.gif" /&#62;Playing: A senior checking their badge completion.&#38;nbsp;


Improve mental and physical well-being through badge completion.
Seniors are encouraged to earn badges by completing activities catered to them such as playing games, writing in their journal and continuously interacting with their family.


	&#60;img width="968" height="1296" width_o="968" height_o="1296" data-src="https://freight.cargo.site/t/original/i/a1a92ac084f9ff19e71cc9c808811d79331ffe75db737fed9f0f65d303dc5ed7/familyfeed_seniorpov.gif" data-mid="145180991" border="0" data-scale="68" src="https://freight.cargo.site/w/968/i/a1a92ac084f9ff19e71cc9c808811d79331ffe75db737fed9f0f65d303dc5ed7/familyfeed_seniorpov.gif" /&#62;
Playing: A senior sharing their own post on the Family Journal.&#38;nbsp;
	
Stay connected through a close shared feed with family.

Family Journal allows the family and senior users to share photos and entries, allowing families to stay updated on their everyday lives.


	&#60;img width="968" height="1296" width_o="968" height_o="1296" data-src="https://freight.cargo.site/t/original/i/281ef7140495a59de9ba6c8b5e6e607f30751a80478ad0fc7fcbe76c34450721/senior_games.gif" data-mid="145181541" border="0" data-scale="67" src="https://freight.cargo.site/w/968/i/281ef7140495a59de9ba6c8b5e6e607f30751a80478ad0fc7fcbe76c34450721/senior_games.gif" /&#62;
Playing: A senior and family member playing a new match.&#38;nbsp;
	
Have fun through family-friendly game matches.

Kin offers three interactive games: Bingo, Memory Match and Checkers. Users are able to start a new match with any members registered on the app. Time alerts can also be set by family to manage screen time of senior users.

	&#60;img width="968" height="1296" width_o="968" height_o="1296" data-src="https://freight.cargo.site/t/original/i/3688824932d24475f9adff846ad349f4e79c9c31b8af14eaa7c96fc76d5d3419/videocall_seniorpov.gif" data-mid="145179828" border="0" data-scale="70" src="https://freight.cargo.site/w/968/i/3688824932d24475f9adff846ad349f4e79c9c31b8af14eaa7c96fc76d5d3419/videocall_seniorpov.gif" /&#62;
Playing: Senior and family users having a video call.&#38;nbsp;
	
Easily catch up with family through group video calls.&#38;nbsp;
Invite up to four people to video calls.&#38;nbsp; A pop-up notification will appear to confirm when ending the call for senior users who may not be familiar with the feature.

	&#60;img width="968" height="1296" width_o="968" height_o="1296" data-src="https://freight.cargo.site/t/original/i/adcaaa0fc8b0a83cf0aeea54c61ed017547d8943d2e6ccf403457c7a34a680d9/gamestutorial_seniorpov.gif" data-mid="145181322" border="0" data-scale="66" src="https://freight.cargo.site/w/968/i/adcaaa0fc8b0a83cf0aeea54c61ed017547d8943d2e6ccf403457c7a34a680d9/gamestutorial_seniorpov.gif" /&#62;
Playing: Completing a tutorial walkthrough.
	
Learn effectively through tutorial walkthroughs.&#38;nbsp;
Catered for the senior users, interactive walkthroughs are designed to help them learn the features of the app effectively. An magnifying glass icon appears at the top home screen bar, reminding users that they can access it whenever they need help. The search bar also provides answers to specific questions. 

	&#60;img width="968" height="1296" width_o="968" height_o="1296" data-src="https://freight.cargo.site/t/original/i/ccaba4aa4eae6b3fd56bcde30f53a862a87983b1c0cb7eb4b44d4646402c25aa/senior_setting.gif" data-mid="145181443" border="0" data-scale="63" src="https://freight.cargo.site/w/968/i/ccaba4aa4eae6b3fd56bcde30f53a862a87983b1c0cb7eb4b44d4646402c25aa/senior_setting.gif" /&#62;Playing: Senior user edits their setting preferences.
	
Personalized settings for accessibility.&#38;nbsp;
Choose relevant medical conditions or preferences for your senior. Customize Kin’s audio, visual and touch settings to optimize their experience.&#38;nbsp;


</description>
		
	</item>
		
		
	<item>
		<title>Forward</title>
				
		<link>https://kelsieleung.com/Forward</link>

		<pubDate>Mon, 16 May 2022 17:35:54 +0000</pubDate>

		<dc:creator>kelsieleung</dc:creator>

		<guid isPermaLink="true">https://kelsieleung.com/Forward</guid>

		<description>
	
ForwardUX/UI Design, Brand Identity

Duration&#38;nbsp; 
September - December 2020
Tools
Illustrator, Indesign, Adobe


	Project OverviewTo design a captivating magazine that is targeted towards young women seeking additional information on the world of sustainable fashion and how to make conscious decisions when shopping.
The Problem 
Fast-fashion has become a problem within a consumer based society where inexpensive clothing are being produced to respond to the latest trends. These inexpensive pieces are not built to last and eventually goes out of style quickly. As a result, more waste is being produced and piling the landfills.


The Solution ︎︎︎

Forward&#38;nbsp;is a publication targeted towards avid fashion lovers who want to make a conscious change in their wardrobes.


	&#60;img width="4000" height="3002" width_o="4000" height_o="3002" data-src="https://freight.cargo.site/t/original/i/b19dac72ee47e3da7b998224168a44d26f134ee694719c8ea54a8f621351d03e/Free-Magazine-Mockups-02.png" data-mid="142781670" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/b19dac72ee47e3da7b998224168a44d26f134ee694719c8ea54a8f621351d03e/Free-Magazine-Mockups-02.png" /&#62;


	About Forward
	
	The magazine encourages forward thinking and shopping by addressing issues such as fast fashion, unethical clothing production and distribution and climate change. It encourages young women to use fashion as a creative outlet to express themselves and go beyond social trends.

︎︎︎&#38;nbsp;It will provide essential wardrobe tips and touch on the importance of sustainable fashion.

︎︎︎ It will help individuals make conscious decisions in their everyday lives while not breaking the bank.

	
&#60;img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/38796ae57b204835012fd393f5eadbbab656ab54f869f03921cdd13baaf61162/magazine-cover.jpg" data-mid="142767124" border="0"  src="https://freight.cargo.site/w/1000/i/38796ae57b204835012fd393f5eadbbab656ab54f869f03921cdd13baaf61162/magazine-cover.jpg" /&#62;
&#60;img width="1900" height="1197" width_o="1900" height_o="1197" data-src="https://freight.cargo.site/t/original/i/b10d9644e8d0c7eb4a11781a8e0733d91bcf7bc88d1956c96ffabf9873db0910/flat-lay1.png" data-mid="142783418" border="0"  src="https://freight.cargo.site/w/1000/i/b10d9644e8d0c7eb4a11781a8e0733d91bcf7bc88d1956c96ffabf9873db0910/flat-lay1.png" /&#62;
&#60;img width="1900" height="1197" width_o="1900" height_o="1197" data-src="https://freight.cargo.site/t/original/i/830a11ff7e25da33dde60c470717931e3c733d4b8533fee78b16d6dbccab665c/flat-lay5.png" data-mid="142783648" border="0"  src="https://freight.cargo.site/w/1000/i/830a11ff7e25da33dde60c470717931e3c733d4b8533fee78b16d6dbccab665c/flat-lay5.png" /&#62;
&#60;img width="1900" height="1197" width_o="1900" height_o="1197" data-src="https://freight.cargo.site/t/original/i/a12c94f88a783531c39d534e937265b7f9ac2e01e3a7e61903dc8d6baa2ca66b/flat-lay6.png" data-mid="142783652" border="0"  src="https://freight.cargo.site/w/1000/i/a12c94f88a783531c39d534e937265b7f9ac2e01e3a7e61903dc8d6baa2ca66b/flat-lay6.png" /&#62;
&#60;img width="1900" height="1197" width_o="1900" height_o="1197" data-src="https://freight.cargo.site/t/original/i/c6d61e3535757bf02e3f0b6dde1bc4dbecfd1967cd3cc9eae63595c92cf55c49/flat-lay7.png" data-mid="142783653" border="0"  src="https://freight.cargo.site/w/1000/i/c6d61e3535757bf02e3f0b6dde1bc4dbecfd1967cd3cc9eae63595c92cf55c49/flat-lay7.png" /&#62;
&#60;img width="1900" height="1197" width_o="1900" height_o="1197" data-src="https://freight.cargo.site/t/original/i/24581aa62ccbfde366160bdbdb52efe4b5b191ea92903304e5889599e4a44a6b/flat-lay8.png" data-mid="142783657" border="0"  src="https://freight.cargo.site/w/1000/i/24581aa62ccbfde366160bdbdb52efe4b5b191ea92903304e5889599e4a44a6b/flat-lay8.png" /&#62;
&#60;img width="1900" height="1197" width_o="1900" height_o="1197" data-src="https://freight.cargo.site/t/original/i/c6a247f02299b1afe686cce760262b438c7beb9f8515e66ab2972caed57cff24/flat-lay9.png" data-mid="142783658" border="0"  src="https://freight.cargo.site/w/1000/i/c6a247f02299b1afe686cce760262b438c7beb9f8515e66ab2972caed57cff24/flat-lay9.png" /&#62;
&#60;img width="1900" height="1197" width_o="1900" height_o="1197" data-src="https://freight.cargo.site/t/original/i/046bb9e66713020a15ef0e03010f92d18dd367052ef7b259030084f4480c46dd/flat-lay10.png" data-mid="142783660" border="0"  src="https://freight.cargo.site/w/1000/i/046bb9e66713020a15ef0e03010f92d18dd367052ef7b259030084f4480c46dd/flat-lay10.png" /&#62;
&#60;img width="1900" height="1197" width_o="1900" height_o="1197" data-src="https://freight.cargo.site/t/original/i/543a572fb0499256de13732f9d3dc870b3cd816585bf8fbfa060be35552c7d71/flat-lay2.png" data-mid="142783684" border="0"  src="https://freight.cargo.site/w/1000/i/543a572fb0499256de13732f9d3dc870b3cd816585bf8fbfa060be35552c7d71/flat-lay2.png" /&#62;
&#60;img width="1900" height="1197" width_o="1900" height_o="1197" data-src="https://freight.cargo.site/t/original/i/cd5b37d1c98483bc40eabdcc2dd4a51971ca211c3e93183d50b7b5f4041acf38/flat-lay3.png" data-mid="142783685" border="0"  src="https://freight.cargo.site/w/1000/i/cd5b37d1c98483bc40eabdcc2dd4a51971ca211c3e93183d50b7b5f4041acf38/flat-lay3.png" /&#62;
&#60;img width="1900" height="1197" width_o="1900" height_o="1197" data-src="https://freight.cargo.site/t/original/i/8da63396dcd551419793e26e42659cbd72757c51a081783bc5be25c6b47a7cc2/flat-lay4-Recovered.png" data-mid="142783686" border="0"  src="https://freight.cargo.site/w/1000/i/8da63396dcd551419793e26e42659cbd72757c51a081783bc5be25c6b47a7cc2/flat-lay4-Recovered.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Forme</title>
				
		<link>https://kelsieleung.com/Forme</link>

		<pubDate>Mon, 16 May 2022 17:35:53 +0000</pubDate>

		<dc:creator>kelsieleung</dc:creator>

		<guid isPermaLink="true">https://kelsieleung.com/Forme</guid>

		<description>
	FormeUX/UI Design, Brand Identity


Duration&#38;nbsp;
︎︎︎ October - December 2020

 Role&#38;nbsp;
︎︎︎ Research, Visual Design, and Prototyping

Tools
︎︎︎ Figma, Adobe XD, Illustrator

Team
&#38;nbsp;︎︎︎ Irene Li, Amy Liao and Sam Yang


	Project Overview
To design a smart device that will solve an existing medical issue in today’s age. It should offer utility and enhance the everyday lives of individuals with the help of a partnering app. 


The Problem
Office workers and students typically sit an average of 6+ hours a day with little to no breaks. Bad posture has become one of the most common health problems that people struggle within their everyday lives. When left untreated, poor posture can lead to greater risks that affect people of all ages. With the current climate of the pandemic forcing workers and students to work from home, it has resulted in even higher rates of back pain.


The Solution&#38;nbsp;︎︎︎
Forme&#38;nbsp;is a smart device created to build better posture habits. Paired with the companion app, it alerts users when their sitting posture needs to be fixed.


&#60;img width="2800" height="1750" width_o="2800" height_o="1750" data-src="https://freight.cargo.site/t/original/i/61ecb41b8b7069f1744792be5d2499300ac1a7cd3f963e7e65c941fe52da666f/motion-graphic.gif" data-mid="144080162" border="0"  src="https://freight.cargo.site/w/1000/i/61ecb41b8b7069f1744792be5d2499300ac1a7cd3f963e7e65c941fe52da666f/motion-graphic.gif" /&#62;


Phase 01: Research ︎︎︎
Conducting research to understand the pain points and needs of our target audience.


	Initial Research
	Firstly, we had understood how our design problem was relevant within today’s climate and research existing solutions on the market. By creating a Competitive Analysis, we gained a deeper understanding of the current market and pinpointed major pain points. A PACT analysis was to analyze the daily factors affecting our target audience and allowed us to create a solution that was catered to our audience.

Narrowing down the target audience, we deteremined that our users with bad back posture would spend a majority of their time sitting at their desks for work/school. These users would typically be in post-secondary or entering the professional field, in their 20s-40s.&#38;nbsp;
&#60;img width="1508" height="910" width_o="1508" height_o="910" data-src="https://freight.cargo.site/t/original/i/5fcc961171aea7f41b7f70bf666066a1bd243473b6b2265afeae8e1633366470/Brainstorm.png" data-mid="143848945" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5fcc961171aea7f41b7f70bf666066a1bd243473b6b2265afeae8e1633366470/Brainstorm.png" /&#62;


Phase 02: Visual Identity ︎︎︎
Applying an visual system as the face of the brand.


	Visual System&#38;nbsp;
	
We wanted our brand’s visual identity to express a bright and friendly feeling while still looking professional. Through vivid colors and light-hearted illustrations, we created a welcoming tone for users.


&#60;img width="1276" height="832" width_o="1276" height_o="832" data-src="https://freight.cargo.site/t/original/i/200b442a5cf00b13d0691b6927eea3ee20212815bf3bdb0a96e0bbe45cd1343c/Styleguide.png" data-mid="143851631" border="0"  src="https://freight.cargo.site/w/1000/i/200b442a5cf00b13d0691b6927eea3ee20212815bf3bdb0a96e0bbe45cd1343c/Styleguide.png" /&#62;
&#60;img width="844" height="940" width_o="844" height_o="940" data-src="https://freight.cargo.site/t/original/i/0a60a74df0f7f52facbbf888e7fe2a97ae2d84303ebf3891043fa2297cc6e132/Illustrations2.png" data-mid="143851594" border="0"  src="https://freight.cargo.site/w/844/i/0a60a74df0f7f52facbbf888e7fe2a97ae2d84303ebf3891043fa2297cc6e132/Illustrations2.png" /&#62;


	Branding Campaign
	To promote Forme, our team designed a website, social media ads and posters to reach a larger audience in various environments. The website would act as the main marketing asset and central platform for users to get additional information on the product and app.&#38;nbsp;


&#60;img width="1461" height="774" width_o="1461" height_o="774" data-src="https://freight.cargo.site/t/original/i/48ded8c9c0ae67955fedb8fe3ffa14dbd4ddeeded31593c240d14734f34d0f07/Marketing-Digital.png" data-mid="144065734" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/48ded8c9c0ae67955fedb8fe3ffa14dbd4ddeeded31593c240d14734f34d0f07/Marketing-Digital.png" /&#62;
&#60;img width="1500" height="1100" width_o="1500" height_o="1100" data-src="https://freight.cargo.site/t/original/i/44147834d20849e136a377a091853034dd27c2cb8844a30490517773d0417f89/003-1.jpg" data-mid="144074794" border="0"  src="https://freight.cargo.site/w/1000/i/44147834d20849e136a377a091853034dd27c2cb8844a30490517773d0417f89/003-1.jpg" /&#62;
&#60;img width="1444" height="1000" width_o="1444" height_o="1000" data-src="https://freight.cargo.site/t/original/i/46ba4589846f5b8c2cf796a732869619ae3623fc898e772d777375c0b4b057af/Horiztonal-Right-1.jpg" data-mid="144075290" border="0"  src="https://freight.cargo.site/w/1000/i/46ba4589846f5b8c2cf796a732869619ae3623fc898e772d777375c0b4b057af/Horiztonal-Right-1.jpg" /&#62;


Phase 03: The Device&#38;nbsp;︎︎︎

Visualizing the solution through device prototypes.&#38;nbsp;


	Forme Device
	Our smart device focuses on comfortability by considering cushion material, massage features and sensor pressure points to track the user’s posture.&#38;nbsp;
Non-Invasive and Easily Adaptable

Forme comes with 3 types of attachment methods: magnet, adhesive, and chord. For maximum comfort, the device itself is a cushion and has flexible backing, making it easy to attach to any type of chair.

LiDAR and Pressure Sensor Technology

Pressure sensors are used to measure the amount of pressure that is being applied when the user is leaning on the device. This tracks the user’s position throughout the day. When not leaning on the device, the LiDAR sensors work to create an in-depth scan of the user’s posture. When connected to our companion app, this data is used to notify the user that they need to fix their posture.


&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/46bc5a9a2d0e8181040a82ceec27acee136e132b6381284699e0de7b3924249a/inside.gif" data-mid="144076891" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/46bc5a9a2d0e8181040a82ceec27acee136e132b6381284699e0de7b3924249a/inside.gif" /&#62;

&#60;img width="1360" height="850" width_o="1360" height_o="850" data-src="https://freight.cargo.site/t/original/i/e1217a72658e2ef18e1f64f13a5cab72c9db548b7c1099c335b0a6d48ae59ed1/LiDAR-feature.png" data-mid="144079736" border="0"  src="https://freight.cargo.site/w/1000/i/e1217a72658e2ef18e1f64f13a5cab72c9db548b7c1099c335b0a6d48ae59ed1/LiDAR-feature.png" /&#62;
&#60;img width="1356" height="850" width_o="1356" height_o="850" data-src="https://freight.cargo.site/t/original/i/1e82db272e086e74ac29faec5f6a68a80a3024060bdffd26cde276defd5b05c4/Colors-feature.png" data-mid="144079733" border="0"  src="https://freight.cargo.site/w/1000/i/1e82db272e086e74ac29faec5f6a68a80a3024060bdffd26cde276defd5b05c4/Colors-feature.png" /&#62;
&#60;img width="1356" height="846" width_o="1356" height_o="846" data-src="https://freight.cargo.site/t/original/i/dd0b75f10174cd3806cf0c5654af9228a9dd2af0f550a578b3af16d595788f2b/Thermal-aid-feature.png" data-mid="144079731" border="0"  src="https://freight.cargo.site/w/1000/i/dd0b75f10174cd3806cf0c5654af9228a9dd2af0f550a578b3af16d595788f2b/Thermal-aid-feature.png" /&#62;
&#60;img width="1358" height="850" width_o="1358" height_o="850" data-src="https://freight.cargo.site/t/original/i/65b3ead2223050b03358046b7de7002ae9de1686cd571c1c64683b1e53080a19/Adapability-feature.png" data-mid="144079729" border="0"  src="https://freight.cargo.site/w/1000/i/65b3ead2223050b03358046b7de7002ae9de1686cd571c1c64683b1e53080a19/Adapability-feature.png" /&#62;


Phase 04: Wireframes︎︎︎
Creating a companion app that works alongside the smart device. 


	User Flow Chart
	Our team began creating a user-flow chart to indicate the different interactions that would be taken. This helped to us to plan each page of the application and work towards the final interface screens.&#38;nbsp;


&#60;img width="1428" height="690" width_o="1428" height_o="690" data-src="https://freight.cargo.site/t/original/i/81bb2f0ed51cacd46c718dfa1297d9d5a77950e125624c82b3e38007f5a9732c/Flow-Chart.png" data-mid="144080620" border="0"  src="https://freight.cargo.site/w/1000/i/81bb2f0ed51cacd46c718dfa1297d9d5a77950e125624c82b3e38007f5a9732c/Flow-Chart.png" /&#62;

&#60;img width="1476" height="1030" width_o="1476" height_o="1030" data-src="https://freight.cargo.site/t/original/i/4f227f3fcdd79cc84455c2bf8aac562ced03b6a785f39f7e7a76b4421cd0b57d/User-Flow-1.png" data-mid="144081024" border="0"  src="https://freight.cargo.site/w/1000/i/4f227f3fcdd79cc84455c2bf8aac562ced03b6a785f39f7e7a76b4421cd0b57d/User-Flow-1.png" /&#62;
&#60;img width="1286" height="940" width_o="1286" height_o="940" data-src="https://freight.cargo.site/t/original/i/f29770eb51ddac12c05253a54834ae8fbc8c5132b319b8bf77b79d30cb639c5d/User-Flow-2.png" data-mid="144081359" border="0"  src="https://freight.cargo.site/w/1000/i/f29770eb51ddac12c05253a54834ae8fbc8c5132b319b8bf77b79d30cb639c5d/User-Flow-2.png" /&#62;
&#60;img width="1316" height="820" width_o="1316" height_o="820" data-src="https://freight.cargo.site/t/original/i/d985955ed4866209712f2df07427d201e74835946d65284d8e32f5f995e87417/User-Flow-3.png" data-mid="144081299" border="0"  src="https://freight.cargo.site/w/1000/i/d985955ed4866209712f2df07427d201e74835946d65284d8e32f5f995e87417/User-Flow-3.png" /&#62;
&#60;img width="1308" height="674" width_o="1308" height_o="674" data-src="https://freight.cargo.site/t/original/i/71cd0735c27bd096b305b266ccc2773d52bdd242b4d8221b54ad23e3c54d91e5/User-Flow-4.png" data-mid="144081276" border="0"  src="https://freight.cargo.site/w/1000/i/71cd0735c27bd096b305b266ccc2773d52bdd242b4d8221b54ad23e3c54d91e5/User-Flow-4.png" /&#62;


Phase 05: Forme App ︎︎︎
A finalized app that is paired with the Forme device to track and improve user’s posture.


	&#60;img width="688" height="1364" width_o="688" height_o="1364" data-src="https://freight.cargo.site/t/original/i/00f55b975bbc2cc31bbf7294ba41704d6ad4a086b31f5dd246a6c0cbe3634e66/forme-onboarding.gif" data-mid="144086382" border="0" data-scale="59" src="https://freight.cargo.site/w/688/i/00f55b975bbc2cc31bbf7294ba41704d6ad4a086b31f5dd246a6c0cbe3634e66/forme-onboarding.gif" /&#62;


No matter where your workspace is, simply pair your device with the app.&#38;nbsp;

The app guides the user through a simple onboarding process where they input information, connect their forme device and other preferred devices for a seamless experience.


	&#60;img width="688" height="1364" width_o="688" height_o="1364" data-src="https://freight.cargo.site/t/original/i/3df0d8cc9b6b0e289e162c3345365be5bb4f9ae739e03e3ca86bc8e7d3197018/notif-posture.gif" data-mid="144082710" border="0" data-scale="57" src="https://freight.cargo.site/w/688/i/3df0d8cc9b6b0e289e162c3345365be5bb4f9ae739e03e3ca86bc8e7d3197018/notif-posture.gif" /&#62;


Correct your posture in a matter of seconds.

Once the device is connected to the app, it’s liDAR and pressure sensors are able to detect the user’s sitting position in real-time. When improper posture is detected, it will notify the user and the live feedback feature will pop-up to guide them to perfect posture.&#38;nbsp;


&#60;img width="688" height="1364" width_o="688" height_o="1364" data-src="https://freight.cargo.site/t/original/i/1982a67054c23e1129d943b554e1c0aa5cf95c662e45351bfe624986038ccd64/phone-reminders.gif" data-mid="144084758" border="0" data-scale="59" src="https://freight.cargo.site/w/688/i/1982a67054c23e1129d943b554e1c0aa5cf95c662e45351bfe624986038ccd64/phone-reminders.gif" /&#62;


Add and customize your reminder alerts. &#38;nbsp;

Users are also able to set their own notifications to be easily recognizable through custom reminders.&#38;nbsp;


	&#60;img width="688" height="1364" width_o="688" height_o="1364" data-src="https://freight.cargo.site/t/original/i/ce3ffc20575cd35d814a243c9be80456562e25554b278adf271ebbd0cbf81d45/phone-stats-trends.gif" data-mid="144091026" border="0" data-scale="57" src="https://freight.cargo.site/w/688/i/ce3ffc20575cd35d814a243c9be80456562e25554b278adf271ebbd0cbf81d45/phone-stats-trends.gif" /&#62;
	
Track your overall progress and posture habits&#38;nbsp;

Daily stats are provided for users to observe their posture habits. It will display current posture habits, total seating time, seating periods, and good vs poor posture. The trends page provides users with their posture habits over longer periods.&#38;nbsp;


	View Ipad and Laptop prototypes
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